Lingerieinfo This year’s Lingerie Salon in Łódź once again confirmed its status as a pivotal event for the lingerie industry in Central and Eastern Europe. The BieliznaInfo editorial team, as every year, had the pleasure of attending the fair to report first-hand on the market’s direction. Visiting numerous stands, we clearly observed that leading Polish lingerie companies are not only keeping pace with global trends but are often their active creators, offering products of world-class quality.
The Fair’s Discovery: AZAL – A Gem of a Family Business
The true discovery of this year’s edition was the family-run company AZAL. It is an example of an enterprise built entirely on domestic capital and talent. They prepare their designs, manage logistics, and create comprehensive advertising campaigns entirely in-house, maintaining full control over their image and quality. Crucially, the craftsmanship of their lingerie in no way falls short of the standards set by the best Polish and international premium brands. AZAL is proof that passion, precision, and independence can become a key competitive advantage.
Conscious Boldness: AVA and Its Sensual Masterpieces
In stark contrast to the family workshop model, the AVA stand attracted attention with its bold, modern energy. The brand presented a radically new approach to lingerie, focusing on intense, saturated colours and sensuality in its purest form. The collection was captivating with an abundance of intricately crafted lace, whose quality and delicacy were almost tangible. A key advantage, emphasized by both brand representatives and delighted female visitors, is not only beauty but also functionality. AVA bras combine exquisite design with solid, ergonomic construction, guaranteeing excellent support and all-day comfort. This is an offer for the woman, conscious of her femininity, who refuses to choose between a stunning look and comfort.
Polish Ambition on a Global Scale: AXAMI
The AXAMI brand confirmed its strong international position by presenting its latest collection for the 2025/2026 season. Its stand exuded professionalism and sophistication. The collection is a study in perfect craftsmanship: bold yet refined colour palettes served as a backdrop for masterfully utilized details. Sensual laces, sheer tulles, and strategically placed embroideries were not mere decorations but consciously highlighted the high quality of materials and construction prowess. AXAMI doesn’t just sell lingerie; it offers a narrative about femininity where every seam and every detail is thoughtfully considered to build a sense of uniqueness and self-confidence.
Classic and Extravagance: GAIA and Premiu Bella Misteria
The GAIA company once again impressed with its consistent approach to classic styles and attention to the smallest details. At the fair, they presented both proven models and novelties for the upcoming season. However, the true crown jewel was their luxury line, Premiu Bella Misteria. This satellite brand perfectly complemented the main offer, combining extravagant design, often inspired by high art, with surprising everyday comfort. Gaia proves that luxury does not have to be uncomfortable, and that material durability and perfect fit go hand in hand with bold design.
The Power of High Specialization: GORSENIA
GORSENIA, a permanent and always-anticipated guest at the Łódź fair, strongly emphasized its presence this year. The brand’s stand was one of the most crowded, visited by professionals and end consumers alike, all searching for the latest trends and solutions dedicated to fuller busts. This year’s Autumn-Winter collection is the answer to these needs: models that combine deep, feminine necklines and fashionable styles with advanced technology providing excellent support and stability. Gorsenia leaves no doubt – specialization in a specific client group, combined with constant development, is a recipe for success and loyalty.
Łódź Craftsmanship: ELDAR and the Art of the Bodysuit
The local, Łódź accent was also strongly present. ELDAR, a Polish manufacturer from Łódź, presented a collection of bodysuits that are the quintessence of classic elegance with a hint of sensuality. The company, which many women have trusted for a long time, did not disappoint once again. Eldar bodysuits are a synonym for quality craftsmanship and unique, timeless styles. They are designed with specific occasions in mind – perfect as a sensual element of eveningwear or as an elegant, smooth foundation under evening attire, ensuring a flawless silhouette.
Global Perspectives: Curvy Kate
Among the numerous foreign brands, the English company Curvy Kate deserved special attention. The brand, which has built its global renown exclusively on designing for women with fuller figures, presented an impressive offer of bras, bodysuits, and briefs. Its collections are not just about having the right sizes but, above all, about understanding the needs of this client group – featuring fashionable cuts, confidence-boosting colours and prints, and technologies that accentuate, rather than hide, the feminine figure.
Summary: A Fair Full of Inspiration
The Lingerie Salon Łódź 2025 concluded on a very positive note, evidenced by the high attendance and vibrant energy at the stands. The event was crowned with a spectacular fashion show where manufacturers presented their latest, upcoming novelties.
Faithful to its mission of providing reliable and in-depth analysis, the BieliznaInfo editorial team will soon present selected companies in a rather original way, so that every enthusiast and professional in the industry can find out more… but more on that soon. Łódź 2025 has once again proven that Polish lingerie is of world-class standard.
